The observational research handbook : understanding how consumers live with your product

Author(s)

• Abrams, Bill
• American Marketing Association

Bibliographic Information

The observational research handbook : understanding how consumers live with your product

Bill Abrams

NTC Business Books, c2000

Note

At head of title: American Marketing Association

Bibliography: p. 267-269

Includes index

Details

• NCID: BA50443459
• ISBN:
  • 065800073X
• LCCN: 99044308
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xxiv, 277 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.33.U6
  • DC21 : 658.8/34
• Subject Headings:
  • LCSH : Consumer behavior -- United States
  • LCSH : Marketing -- United States