The observational research handbook : understanding how consumers live with your product

著者

• Abrams, Bill
• American Marketing Association

書誌事項

The observational research handbook : understanding how consumers live with your product

Bill Abrams

NTC Business Books, c2000

注記

At head of title: American Marketing Association

Bibliography: p. 267-269

Includes index

詳細情報

• NII書誌ID(NCID): BA50443459
• ISBN:
  • 065800073X
• LCCN: 99044308
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xxiv, 277 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.33.U6
  • DC21 : 658.8/34
• 件名:
  • LCSH : Consumer behavior -- United States
  • LCSH : Marketing -- United States