2000 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

Bibliographic Information

2000 AMA Winter Educators' Conference : marketing theory and applications

editors, John P. Workman Jr., William D. Perreault Jr.

American Marketing Association, c2000

Available at  / 5 libraries

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Note

"Volume 11"

Details

  • NCID
    BA50498621
  • ISBN
    • 0877572828
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago, Ill.
  • Pages/Volumes
    xxii, 368 p.
  • Size
    28 cm.
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