Managerial economics
著者
書誌事項
Managerial economics
（Prentice Hall International editions）
Prentice Hall International, c1993
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内容説明・目次
内容説明
Designed to acquaint the student with economic thinking, this text incorporates real world examples to demonstrate that economics is a practical field. Divided into five parts, the book covers introductory material; consumer behaviour; finance related matter; the firm and its external relations with markets and customers; and the internal organization of firms. The property rights orientation of the book merges the points of microeconomic theory applicable to managers with the property rights theory of the firms. The text incorporates real world examples whenever possible to demonstrate concepts.
目次
- Introduction to managerial economics
- the way markets work
- consumer behaviour
- estimating demand functions
- timing, interest, discounting, and arbitrage
- the neoclassical theory of production and cost
- the theory of the firm in competition
- monopoly, searching for the best price
- pricing and price discrimination
- other market structures - between monopoly and competition
- topics in information
- an introduction to public goods, private goods, and common access goods
- team production, coordination, and control
- additional topics in property rights and the economics of information
- the economic theory of regulation
- linear programming
- plant location decision making.
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