2000 AMA educators' proceedings : enhancing knowledge development in marketing

Author(s)

• Gundlach, Gregory T.
• American Marketing Association

Bibliographic Information

2000 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Gregory T. Gundlach ... [et al.]

American Marketing Association, c2000

• v. 11

Other Title

Enhancing knowledge development in marketing

Note

Includes bibliographical references and index

• NCID: BA5090720X
• ISBN:
  • 0877572879
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xx, 363 p.
• Size: 28 cm.