The business of media : corporate media and the public interest

著者

書誌事項

The business of media : corporate media and the public interest

David Croteau and William Hoynes

Pine Forge Press, c2001

  • : pbk

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注記

Includes bibliographical references (p. 271-281) and index

内容説明・目次

内容説明

The Business of Media focuses on the changing media industry and the tension between the media industry's insatiable quest for profits and a democratic society's need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry is having on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere.

目次

Introduction The New Media Industry and an Old Dilemma PART ONE: PROFITS AND THE PUBLIC INTEREST: THEORETICAL AND HISTORICAL CONTEXT Media, Markets and the Public Sphere The Rise and (De)Regulation of the Media Industry PART TWO: INDUSTRY STRUCTURE AND CORPORATE STRATEGY: EXPLAINING THE RISE OF MEDIA CONGLOMERATES The New Media Giants Changing Industry Structure Strategies of the New Media Giants PART THREE: NEGLECTING THE PUBLIC INTEREST: MEDIA CONGLOMERATES AND THE PUBLIC SPHERE How Business Strategy Shapes Media Content How the Media Business Influences Society Choosing the Future Citizens, Policy and the Public Interest

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