Branding.com : online branding for marketing success
Author(s)
Bibliographic Information
Branding.com : online branding for marketing success
NTC Business Books, in conjunction with the American Marketing Association, c2001
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Branding dot com
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Note
Bibliography: p. 277-280
Includes index
Description and Table of Contents
Description
On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding efforts onto the Internet, as well as for web entrepreneurs who are looking to brand a product or service exclusively on-line, Branding.com explores the basics of on-line brand marketing and shows how to plan and execute a successful on-line branding strategy and how to develop a "next generation media mix" to leverage both on-line and off-line marketing media in promoting a brand.
by "Nielsen BookData"
