The 75 greatest management decisions ever made : --and 21 of the worst
著者
書誌事項
The 75 greatest management decisions ever made : --and 21 of the worst
AMACOM, American Management Association, c1999
- タイトル別名
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Seventy-five greatest management decisions ever made
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注記
Includes bibliographical references (p. [xxi]) and index
内容説明・目次
内容説明
Drawn from around the world and throughout the ages, this volume is a thoroughly entertaining collection of management decisions that changed the world. It ranges from the establishment of the hierarchy of the Catholic Church, to Walt Disney's decision to call his mouse Micky instead of Mortimer, to the creation of Amazon.com.
目次
- Industry investors
- the name game
- marketing magic
- lucky foresight
- leading by example
- supermodels
- getting on
- competitive advantages
- bright ideas
- people power
- the hall of infamy.
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