Marketing essentials
著者
書誌事項
Marketing essentials
Glencoe/McGraw-Hill, c1997
2nd ed
大学図書館所蔵 全1件
内容説明・目次
内容説明
Considered the nation’s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
「Nielsen BookData」 より