Strategic management
著者
書誌事項
Strategic management
Wiley, c2001
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book is written for current and future general managers who have or will have overall responsibility for a business. The authors provide a set of frameworks, tools, and concepts to build this capability. The goal of the book is to provide insights into organizations and strategy that will help general managers make strategic thinking in their firms pervasive, effective, and rewarding.
目次
1. Introduction. 2. Business Strategy.
3. Competitive Advantage.
4. Internal Context: Organization Design.
5. Organization and Competitive Advantage.
6. External Context: Industry Analysis.
7. The Spectrum of Competition and Niche Markets.
8. Competition in Concentrated Markets.
9. Entry and the Advantage of Incumbency.
10. Creating and Capturing Value in the Value Chain.
11. Strategic Management in a Changing Environment.
12. Strategy in Markets With Demand-Side Increasing Returns.
13. Globalization and Strategy.
14. Corporate Strategy: Managing for Value in a Multibusiness Company.
15. The Strategy Process.
Appendix: Applying Game Theory to Strategic Management.
Credits.
Index.
「Nielsen BookData」 より
