Global branding

Author(s)

• Sausa, Pedro
• Marketing Science Institute

Bibliographic Information

Global branding

prepared by Pedro Sausa

（Report / Marketing Science Institute, no. 00-114 . working paper series）

Marketing Science Institute, 2000

Note

Held at June 20-21, 2000, Hotel Palace, Milan, Itary

"conference summary" ... t.p.

Details

• NCID: BA51780862
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 40 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951