Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

Author(s)

• Koehn, Nancy F. (Nancy Fowler)

Bibliographic Information

Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell

Nancy F. Koehn

Harvard Business School Press, c2001

Note

Includes index

Details

• NCID: BA51781129
• ISBN:
  • 9781578512218
• LCCN: 00063224
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 469 p., [32] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HB615
  • DC21 : 658.4/21
• Subject Headings:
  • LCSH : Entrepreneurship
  • LCSH : Businesspeople