The IBM way : insights into the world's most successful marketing organization

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The IBM way : insights into the world's most successful marketing organization

F.G. Buck Rodgers, with Robert L. Shook

（Perennial library, 1417）

Harper & Row, 1987

  • : pbk

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Includes index

Description and Table of Contents

Description

The paperback edition of the national bestseller that explains how IBM's innovative marketing philosophy made it the most successful sales-oriented organization in the world.

by "Nielsen BookData"

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