Agricultural and food marketing management
著者
書誌事項
Agricultural and food marketing management
（Marketing and agribusiness texts, 2）
Food and Agriculture Organization of the United Nations, 1997
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注記
"This publication has previously been issued as ISBN 92-851-1003-7 by the FAO Regional Office for Africa"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
This text reviews the importance of agricultural marketing in development and the institutional structure found in the marketing system. Topics covered include market liberalization issues and polices; the marketing process at corporate level; commodity marketing systems; product marketing and pricing; physical distribution systems; and marketing costs and margins.
目次
- Agricultural and food marketing
- market liberalization
- marketing strategy, planning and control
- new product development
- buyer behaviour
- commodity marketing
- product management
- pricing decisions
- channel management and physical distribution
- marketing communications
- marketing research
- marketing costs and margins.
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