Strategies for success in the new telecommunications marketplace

Author(s)

    • Strouse, Karen G.

Bibliographic Information

Strategies for success in the new telecommunications marketplace

Karen G. Strouse

(The Artech House telecommunication library)

Artech House, c2001

Available at  / 6 libraries

Search this Book/Journal

Note

Includes bibliographical references and index

Description and Table of Contents

Description

The author examines the slow pace of competitive development in the US telecommunications industry and the lack of risk-taking to provide consumers with a better service. The author also considers the situation in other developed countries.

Table of Contents

  • Map of the market
  • today's telecommunications landscape
  • competitive successes
  • blunders in the competitive market
  • rewriting the rules for success
  • strategic decisions
  • strategies for success
  • business modelling
  • core competencies
  • organizational strategies
  • competitive parity
  • distribution strategies
  • pricing
  • best in-class performance
  • customer service
  • technology management
  • business expansion
  • cost leadership
  • funding strategies.

by "Nielsen BookData"

Related Books: 1-1 of 1

Details

Page Top