Strategies for success in the new telecommunications marketplace
Author(s)
Bibliographic Information
Strategies for success in the new telecommunications marketplace
(The Artech House telecommunication library)
Artech House, c2001
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The author examines the slow pace of competitive development in the US telecommunications industry and the lack of risk-taking to provide consumers with a better service. The author also considers the situation in other developed countries.
Table of Contents
- Map of the market
- today's telecommunications landscape
- competitive successes
- blunders in the competitive market
- rewriting the rules for success
- strategic decisions
- strategies for success
- business modelling
- core competencies
- organizational strategies
- competitive parity
- distribution strategies
- pricing
- best in-class performance
- customer service
- technology management
- business expansion
- cost leadership
- funding strategies.
by "Nielsen BookData"