Persuasion in society
著者
書誌事項
Persuasion in society
Sage, c2001
- : cloth
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.
目次
Preface
Preface
Preface
Preface
Preface
Preface
PART I. OVERVIEW
1. The Study of Persuasion
2. The Psychology of Persuasion: First Principles
3. Persuasion Broadly Considered
PART II. THE CO-ACTIVE APPROACH
4. Co-Active Persuasion: An Introduction
5. Resources of Communication
6. Framing and Reframing
7. Cognitive Shorthands
8. Reasoning and Evidence
PART III. CONTEXTS FOR PERSUASION
9. Going Public
10. Campaign Planning
11. Staging Political Campaigns
12. Analyzing Advertising
13. Talking Through Differences
14. Leading Social Movements
15. More About Ethics
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