Persuasion in society

Author(s)

• Simons, Herbert W.
• Morreale, Joanne
• Gronbeck, Bruce E.

Bibliographic Information

Persuasion in society

Herbert W. Simons with Joanne Morreale and Bruce Gronbeck

Sage, c2001

• : cloth
• : pbk

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Persuasion in Society combines contemporary rhetorical theory and criticism with social scientific theory and research to help readers better practice persuasion, improve their capacity to analyze critical messages, and better understand the workings of persuasion in society and its psychological dynamics.

Table of Contents

Preface Preface Preface Preface Preface Preface PART I. OVERVIEW 1. The Study of Persuasion 2. The Psychology of Persuasion: First Principles 3. Persuasion Broadly Considered PART II. THE CO-ACTIVE APPROACH 4. Co-Active Persuasion: An Introduction 5. Resources of Communication 6. Framing and Reframing 7. Cognitive Shorthands 8. Reasoning and Evidence PART III. CONTEXTS FOR PERSUASION 9. Going Public 10. Campaign Planning 11. Staging Political Campaigns 12. Analyzing Advertising 13. Talking Through Differences 14. Leading Social Movements 15. More About Ethics

by "Nielsen BookData"

Details

• NCID: BA52760430
• ISBN:
  • 0761919074
  • 0761919082
• LCCN: 00012754
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xxvi, 414 p.
• Size: 24 cm
• Classification:
  • LCC : HM1196
  • DC21 : 303.3/42
• Subject Headings:
  • LCSH : Persuasion (Psychology) -- Social aspects
  • LCSH : Persuasion (Rhetoric)