Marketing management : a strategic decision-making approach

Author(s)

• Boyd, Harper W.

Bibliographic Information

Marketing management : a strategic decision-making approach

Harper W. Boyd, Jr. ... [et al.]

（Irwin/McGraw-Hill series in marketing）（McGraw-Hill higher education）

McGraw-Hill/Irwin, c2002

4th ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA53171457
• ISBN:
  • 0072315237
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass
• Pages/Volumes: xxi, 594 p.
• Size: 26 cm
• Attached Material: 1 computer laser optical disc ; 4 3/4 in.
• Parent Bibliography ID:
  • BA34788937
  • BA48476896