Executive strategy : strategic management and information technology
著者
書誌事項
Executive strategy : strategic management and information technology
Wiley, c2001
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This text explores the foundations of strategic management and its relationship with information technology, the Internet/e-commerce, and computer-aided planning. It not only concentrates on the fundamental ideas and theories of strategy and translates them into functional practices in the workplace, but also explains the role of computer-aided tools, such as inventory control and project management software, in strategic planning. Includes case studies from leading companies such as Apple Computer and Pixar in the text and also on an accompanying website.
目次
- Preface
- Strategy Process
- Implementing Strategy
- Strategic Business Models
- Planning Scenarios
- Strategy Theory
- Strategic Plan
- Strategic Vision
- Markets and Innovation
- Competition and Structure
- Operations and Control
- Information Strategy
- Diversification Strategy
- Knowledge Assets
- Bibliography
- Index.
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