Merchandise testing as a guide to consumer buying

Author(s)

• Gragg, Mabel Taylor
• Borden, Neil H. (Neil Hopper)

Bibliographic Information

Merchandise testing as a guide to consumer buying

by Mabel Taylor Gragg ; in collaboration with Neil H. Borden

（Publication of the graduate school of business administration, v. 25, no. 6）（Business research studies, no. 22）

Harvard University, Graduate School of Business Administration, Bureau of Business Research, c1938

• NCID: BA53885599
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: v, 84 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA25466893
  • BA28286854