Getting returns from service quality : is the conventional wisdom wrong?

Author(s)

• Rust, Roland T.
• Moorman, Christine
• Dickson, Peter R.
• Marketing Science Institute

Bibliographic Information

Getting returns from service quality : is the conventional wisdom wrong?

Roland T. Rust, Christine Moorman

（Report / Marketing Science Institute, no. 00-120 . Working paper series）

Marketing Science Institute, 2000

Note

"working paper" ... t.p.

Details

• NCID: BA54000711
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 48 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951