The ABCs of school board marketing
著者
書誌事項
The ABCs of school board marketing
（A Scarecrow education book）
Scarecrow Press, 2001
- : pbk
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内容説明・目次
内容説明
Looking for better ways to define your school board's vision? Banach guides board members through a strategic plan to analyze the existing board structure, create a plan, execute it, and evaluate the results. This workbook is the sure cure for unorganized school boards.
目次
Chapter 1 Much has been written... Chapter 2 What is marketing? Chapter 3 What is the board's role in marketing? Chapter 4 Can the Board market itself? Part 5 Behaviors and images Chapter 6 Is your board dysfunctional Chapter 7 School Board checkpoints Chapter 8 Are you proud of your (board) behavior? Chapter 9 What about superintendent behaviors? Part 10 Process specifics Chapter 11 Getting started on your marketing plan Chapter 12 Characteristics of effective organizations Chapter 13 Characteristics of effective school boards Chapter 14 You have to start where the people are Chapter 15 Conducting analysis, developing strategy, designing a plan Chapter 16 Points of contact Chapter 17 ABC marketing components Chapter 18 Leaving a legacy Chapter 19 Give your organization a gift Chapter 20 Give yourself a gift, too Chapter 21 The legacy leaving process Chapter 22 Go forth, be visible Chapter 23 End word
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