Conjoint measurement : methods and applications
Author(s)
Bibliographic Information
Conjoint measurement : methods and applications
Springer, c2001
2nd ed
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Includes bibliographical references and index
Description and Table of Contents
Description
This title covers all contemporary developments in conjoint analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimization (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.
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