The economics of advertising

Author(s)

• Bagwell, Kyle

Bibliographic Information

The economics of advertising

edited by Kyle Bagwell

（The international library of critical writings in economics / series editor, Mark Blaug, 136）（An Elgar reference collection）

Edward Elgar, c2001

Note

Includes bibliographical references and index

Details

• NCID: BA54330851
• ISBN:
  • 1840643846
• LCCN: 2001040109
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xxvi, 669 p.
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Economic aspects
• Parent Bibliography ID:
  • BA10867700
  • BA10867755