Emotional decisions : tradeoff difficulty and coping in consumer choice
Author(s)
Bibliographic Information
Emotional decisions : tradeoff difficulty and coping in consumer choice
（Monographs of the journal of consumer research / Deborah Roedder John, editor, no. 1）
University of Chicago Press, c2001
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Note
Bibliography: p. [182]-209
Description and Table of Contents
Description
Decision-making can be difficult and often results in necessary trade-offs, eg. safety versus prices in the purchasing of an automobile. This work provides a model of trade-off difficulty, focusing on its antecedents and consequences. The authors advance a new framework for the integration of the emotional and cognitive aspects of decision-making and argue that consumers perceive and appraise their choices in light of their goals and potential coping strategies.
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