Ford and the global strategies of multinationals : the North American auto industry
著者
書誌事項
Ford and the global strategies of multinationals : the North American auto industry
（Routledge studies in international business and the world economy, 23）
Routledge, 2002
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注記
Includes bibliographical references (p. [254]-275) and index
内容説明・目次
内容説明
Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
目次
1. Introduction
2. Ford Motor Company's Multi-Domestic Strategy
3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development
4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization
5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options
6. Ford's Survival Strategy
7. Ford's Global Strategy
8. Successful Bargaining in a Situation of Increasing Interdependence
9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests
10. A North American System of Production
11. Conclusion
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