Strategies for electronic commerce and the internet

著者

• Lucas, Henry C.

書誌事項

Strategies for electronic commerce and the internet

Henry C. Lucas, Jr

MIT Press, c2002

• : pbk

注記

Includes index

Bibliography: p. [261]-262

内容説明・目次

内容説明

A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA54823214
• ISBN:
  • 0262122421
  • 0262621738
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: xiv, 265 p.
• 大きさ: 24 cm