Harvard business review on customer relationship management
Author(s)
Bibliographic Information
Harvard business review on customer relationship management
（Harvard business review paperback books）
Harvard Business School Press, c2001
- Other Title
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Customer relationship management
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Note
Includes index
Description and Table of Contents
Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
Table of Contents
Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy "Get Inside the Lives of Your Customers" by Patricia B. Seybold "The Old Pillars of New Retailing" by Leonard L. Berry "Want To Perfect Your Company's Service? Use Behavioral Science" by Richard B. Chase and Sriram Dasu "Don't Homogenize, Synchronize" by Mohanbir Sawhney "Firing Up the Front Line" by Jon R. Katzenbach and Jason A. Santamaria "Preventing the Premature Death of Relationship Marketing" by Susan Fournier, Susan Dobscha, and David Glen Mick "See Your Brands Through Your Customers' Eyes" by Chris Lederer and Sam Hill
by "Nielsen BookData"