Harvard business review on customer relationship management
著者
書誌事項
Harvard business review on customer relationship management
（Harvard business review paperback books）
Harvard Business School Press, c2001
- タイトル別名
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Customer relationship management
大学図書館所蔵 件 / 全20件
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注記
Includes index
内容説明・目次
内容説明
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
目次
Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy "Get Inside the Lives of Your Customers" by Patricia B. Seybold "The Old Pillars of New Retailing" by Leonard L. Berry "Want To Perfect Your Company's Service? Use Behavioral Science" by Richard B. Chase and Sriram Dasu "Don't Homogenize, Synchronize" by Mohanbir Sawhney "Firing Up the Front Line" by Jon R. Katzenbach and Jason A. Santamaria "Preventing the Premature Death of Relationship Marketing" by Susan Fournier, Susan Dobscha, and David Glen Mick "See Your Brands Through Your Customers' Eyes" by Chris Lederer and Sam Hill
「Nielsen BookData」 より
