Essentials of entrepreneurship and small business management
Author(s)
Bibliographic Information
Essentials of entrepreneurship and small business management
Prentice Hall, c2002
3rd ed
Available at 4 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Originally published as: The essentials of small business management, 1994
Includes index
Description and Table of Contents
Description
For courses in Small Business Management and Entrepreneurship.
A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.
Table of Contents
I. THE CHALLENGES OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.
6. Building a Powerful Marketing Plan.
7. Advertising and Pricing for Profit.
8. Managing Cash Flow.
9. Creating a Successful Financial Plan.
10. Crafting a Winning Business Plan.
IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.
11. Sources of Funds: Debt and Equity.
12. Choosing the Right Location and Layout.
13. Global Aspects of Entrepreneurship: Why Go Global?
14. Leading the Growing Company and Planning for Management Succession.
15. E-Commerce and the Entrepreneur.
Index.
by "Nielsen BookData"