Bibliographic Information

Product management

Donald R. Lehmann, Russell S. Winer

(Irwin/McGraw-Hill series in marketing)(McGraw-Hill higher education)

McGraw-Hill/Irwin, c2002

3rd ed

Available at  / 9 libraries

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Note

Includes bibliographical references and indexes

Related Books: 1-2 of 2

Details

  • NCID
    BA55576074
  • ISBN
    • 0070275491
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xxv, 502 p.
  • Size
    24 cm
  • Parent Bibliography ID
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