2001 AMA educators' proceedings : enhancing knowledge development in marketing

著者

• Gundlach, Gregory T.
• American Marketing Association

書誌事項

2001 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Gregory T. Gundlach ... [et al.]

American Marketing Association, c2001

• v. 12

タイトル別名

Enhancing knowledge development in marketing

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA55594087
• ISBN:
  • 0877572879
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xix, 433 p.
• 大きさ: 28 cm.