The freedom economy : gaining M-commerce edge in the era of the wirelss internet

著者

• Keen, Peter G. W.
• Mackintosh, Ron.

書誌事項

The freedom economy : gaining M-commerce edge in the era of the wirelss internet

Peter Keen, Ron Mackintosh.

Osborne/McGraw-Hall, c2001

• hc

注記

Includes bibliographical references (p. 239-246) and index.

内容説明・目次

内容説明

This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.

目次

Part I: Where Are We Now And Where Are We Going? Chapter 1: The Evolution of The Freedom Economy Chapter 2: Telecommunications: Why Wireless Is A Revolution And Why It's Only An Evolution Chapter 3: The Three Components of mCommerce: C - Consumer, B - Business, and W - Workforce Part II: The Proven Business Opportunities and Exemplars Chapter 4: mCommerce Payoffs: B2C Chapter 5: mCommerce Payoffs: B2B Chapter 6: mCommerce Payoffs: W2C, W2B Part III: The Executive Agenda Chapter 7: The Implication of mCommerce for the Enterprise Technology Platform Chapter 8: Managing the Risks: Business, Technology, Organization, Economics Part IV: Conclusion Chapter 9: The Bigger Picture: The World Goes Wireless

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA5616145X
• ISBN:
  • 0072133678
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Berkeley, Calif.
• ページ数/冊数: xii, 259 p.
• 大きさ: 24 cm.
• 件名:
  • LCSH : Electronic commerce.
  • LCSH : Mobile communication systems
  • LCSH : Internet marketing.
  • LCSH : Customer relations.
  • LCSH : Wirelss Internet