Effective management for marketing, 1999-2000

Author(s)

• Hatton, Angela
• Worsam, Mike
• Chartered Institute of Marketing

Bibliographic Information

Effective management for marketing, 1999-2000

Angela Hatton and Mike Worsam

（The CIM workbook series）

Butterworth-Heinemann, 1999

Note

"Published on behalf of the Chartered Institute of Marketing"

"1999 advanced certificate syllabus"--Cover

Includes index

Details

• NCID: BA56375395
• ISBN:
  • 0750643641
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xi, 323 p.
• Size: 30 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Examinations, questions, etc
  • LCSH : Marketing -- Management -- Examinations, questions, etc
• Parent Bibliography ID:
  • BA27128949