書誌事項

Effective management for marketing, 1999-2000

Angela Hatton and Mike Worsam

(The CIM workbook series)

Butterworth-Heinemann, 1999

大学図書館所蔵 件 / 1

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注記

"Published on behalf of the Chartered Institute of Marketing"

"1999 advanced certificate syllabus"--Cover

Includes index

内容説明・目次

内容説明

This workbook is designed for students studying for the Effective Management for Marketing module of the CIM Advanced Certificate and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.

目次

  • The nature of management
  • improving management performance
  • making the most of your time
  • the manager as communicator
  • tools for forming the team
  • techniques and tools for team building
  • tools for maintaining and developing teams
  • managing change
  • the building of a customer base
  • tools for building better customer relations
  • focus on the examination.

「Nielsen BookData」 より

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