Total access : giving customers what they want in an anytime, anywhere world

Author(s)

• McKenna, Regis

Bibliographic Information

Total access : giving customers what they want in an anytime, anywhere world

Regis McKenna

Harvard Business School Press, c2002

Note

Includes bibliographical references and index

Details

• NCID: BA56431237
• ISBN:
  • 1578512441
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xv, 252 p.
• Size: 24 cm