Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera
著者
書誌事項
Marketing cultural organisations : new strategies for attracting audiences to classical music, dance, museums, theatre and opera
Oak Tree Press, c2000
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This text addresses the marketing challenges facing cultural organizations and describes how the more successful ones are responding. It features case examples from countries including the UK, the US, Australia and Japan.
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