The theory and practice of advertising

Author(s)

• Scott, Walter Dill

Bibliographic Information

The theory and practice of advertising

Walter Dill Scott

（The development of modern advertising / edited and introduced by Morgen Witzel, v. 4）

Thoemmes Press, 2002

Note

Reprint. Originally published: Boston : Small, Maynard & Company, 1913

Includes index

Details

• NCID: BA57267977
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bristol
• Pages/Volumes: xii, 240 p.
• Size: 23 cm
• Parent Bibliography ID:
  • BA57265825