Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Prentice Hall, c2003

6th ed

Note

Includes bibliographies and indexes

Details

• NCID: BA57346235
• ISBN:
  • 0130351334
• LCCN: 2001050074
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxvi, 627 p.
• Size: 26 cm
• Attached Material: 1 computer optical disc
• Classification:
  • NDC9 : 675
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing