Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior

著者

• Bowman, Douglas
• Narayandas, Das

書誌事項

Managing customer-initiated contacts with manufacturers : the impact on share of category requirements and word-of-mouth behaivior

Douglas Bowman and Das Narayandas

（Report / Marketing Science Institute, no. 01-110 . working paper series）

Marketing Science Institute, c2001

注記

"working paper"--t.p.

Bibliography: p. 18-19

詳細情報

• NII書誌ID(NCID): BA57482299
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 21 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951