E-business : principles and practice
Author(s)
Bibliographic Information
E-business : principles and practice
Palgrave, 2002
- : pbk
- : hbk
Available at 10 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Bibliography: p. 261-262
Includes index
Description and Table of Contents
- Volume
-
: hbk ISBN 9780333949139
Description
This text offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It is informed by research and practice from marketing, information technology, strategy and organizational studies. Electronic business as a discipline is still in its infancy. Therefore this book has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.
Table of Contents
Introduction - Frameworks for e-business - Technologies - Web-site Design and Searching - Creating an e-presence - Serving Customers - Online Communities - The e-business Enterprise - e-business Strategy - Protecting Online Communities and Societies
- Volume
-
: pbk ISBN 9780333949146
Description
This book offers an accessible overview of key concepts in e-business at an introductory level, and is illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice from marketing , information technology, strategy and organisational studies. This book has been designed to develop the necessary analytical skills for students to evaluate e-business models and issues that will enable them to identify, analyse and evaluate future technologies
Table of Contents
List of Figures.- Introduction.- Frameworks for E-business Technologies.- Website Design and Searching.- Creating an E-presence.- Serving Customers.- Online Communities.- The E-business Enterprise.- E-business Strategy.- Protecting Online Communities and Societies.- Index.
by "Nielsen BookData"