Small business management : an entrepreneurial emphasis

著者

• Longenecker, Justin Gooderl
• Moore, Carlos W.
• Petty, J. William

書誌事項

Small business management : an entrepreneurial emphasis

Justin G. Longenecker, Carlos W. Moore, J. William Petty

Thomson/South-Western, c2003

12th ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management and finance.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA5840096X
• ISBN:
  • 032406554X
• LCCN: 2002018885
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio
• ページ数/冊数: xxix, 786 p.
• 大きさ: 26 cm
• 付属資料: 1 computer optical disc (4 3/4 in.)
• 分類:
  • LCC : HD62.7
  • DC21 : 658.02/2
• 件名:
  • LCSH : Small business -- Management