Markops : the simulation for marketing training

Author(s)

• Larréché, Jean-Claude

Bibliographic Information

Markops : the simulation for marketing training

Jean-Claude Larréché

（McGraw-Hill series in marketing）

McGraw-Hill Book Company, c1988

• : student version

Note

System requirements for diskette: IBM-PC, XT, AT, DOS 2.0 or higher (256K RAM)

Includes index

Details

• NCID: BA58664655
• ISBN:
  • 0078345359
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 216 p.
• Size: 23 cm
• Attached Material: 1 disket (5 inches)
• Subject Headings:
  • LCSH : Marketing -- Computer simulation
  • LCSH : Management games
• Parent Bibliography ID:
  • BA0093810X