Mastering fashion buying and merchandising management
著者
書誌事項
Mastering fashion buying and merchandising management
（Palgrave master series）
Palgrave, c2001
- タイトル別名
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Fashion buying and merchandising management
並立書誌 全1件
大学図書館所蔵 全1件
注記
Includes bibliographical references (p. 199) and index
内容説明・目次
内容説明
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
目次
Introduction.- Role of Buying and Garment Technologist.- Role of Merchandising.- Design.- Market Planning for Fashion Retailers.- Buying and Law.- Merchandise Planning.- Sourcing and Supply Chain Management.- Stock Management and Distribution.- Retail Formats and Visual Merchandising.- Future Trends in Modern Buying and Merchandising.- Glossary.
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