Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits

Author(s)

• Kotler, Philip
• Hayes, Thomas J. (Thomas Joseph)
• Bloom, Paul N.

Bibliographic Information

Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits

Philip Kotler, Thomas Hayes, Paul N. Bloom

Prentice Hall Press, c2002

2nd ed

Note

Includes index

Details

• NCID: BA59149053
• ISBN:
  • 073520179X
• LCCN: 2001056024
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Paramus, N.J.
• Pages/Volumes: x, 422 p.
• Size: 24 cm
• Classification:
  • DC21 : 338.460688
• Subject Headings:
  • LCSH : Professions -- Marketing