A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California

Author(s)

• Johnson, Allison
• Thomson, Matthew
• Marketing Science Institute

Bibliographic Information

A hard and a soft look at building strong brands : March 14-15, 2002, Loews Santa Monica Beach Hotel, Santa Monica, California

prepared by Allison Johnson and Matthew Thomson

（Report / Marketing Science Institute, no. 02-105 . Working paper series）

Marketing Science Institute, 2002

Note

"Conference summary" -- t.p

Details

• NCID: BA5921460X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 28 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951