Marketing for hospitality and tourism

Author(s)

• Kotler, Philip
• Bowen, John (John T.)
• Makens, James C.

Bibliographic Information

Marketing for hospitality and tourism

Philip Kotler, John Bowen, James Makens

Prentice Hall, c2003

3rd ed., international ed

Note

Includes bibliographical references and index

Details

• NCID: BA59234072
• ISBN:
  • 0131200577
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xvii, 893 p.
• Size: 26 cm
• Classification:
  • NDC9 : 673.9
  • LCC : TX911.3.M3
  • DC21 : 647.94/068/8
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Tourist trade -- Marketing