Advertising in rural India : language, marketing communication, and consumerism

著者

    • Bhatia, Tej K.

書誌事項

Advertising in rural India : language, marketing communication, and consumerism

Tej K. Bhatia

(Study of languages and cultures of Asia & Africa monograph series, no. 36)

Institute for the Study of Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies, 2000

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注記

Includes bibliographical references (p. [313]-324) and indexes

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