Applications in basic marketing : clippings from the popular business press

Author(s)

• Perreault, William D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Applications in basic marketing : clippings from the popular business press

William D. Perreault, Jr. and E. Jerome McCarthy

McGraw-Hill/Irwin, c2002

2001-2002 ed

Details

• NCID: BA59670857
• ISBN:
  • 0075610337
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: ix, 246 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management