Applications in basic marketing : clippings from the popular business press
著者
書誌事項
Applications in basic marketing : clippings from the popular business press
McGraw-Hill/Irwin, c2002
2001-2002 ed
大学図書館所蔵 件 / 全2件
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内容説明・目次
内容説明
A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses.
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