Advertising, promotion and supplemental aspects of integrated marketing communications

著者

• Shimp, Terence A.

書誌事項

Advertising, promotion and supplemental aspects of integrated marketing communications

Terence A. Shimp

South-Western , Thomson Learning, c2003

6th ed

注記

5th ed. : Fort Worth, Tex. : Dryden, c2000

includes indexes

詳細情報

• NII書誌ID(NCID): BA60280237
• ISBN:
  • 0030352711
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mason, Ohio,London
• ページ数/冊数: xxi, 650 p.
• 大きさ: 29 cm
• 分類:
  • DC21 : 658.8
• 件名:
  • LCSH : Sales promotion
  • LCSH : Communication in marketing
  • LCSH : Advertising