A genie's wisdom : a fable of how a CEO learned to be a marketing genius

Author(s)

• Trout, Jack

Bibliographic Information

A genie's wisdom : a fable of how a CEO learned to be a marketing genius

Jack Trout

Wiley, c2003

• : hbk

Details

• NCID: BA60324649
• ISBN:
  • 047123608X
• LCCN: 02014454
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: viii, 120 p.
• Size: 23 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing