2002 AMA educators' proceedings : enhancing knowledge development in marketing

Author(s)

• Kehoe, William J.
• American Marketing Association

Bibliographic Information

2002 AMA educators' proceedings : enhancing knowledge development in marketing

editors, William J. Kehoe ... [et al.]

American Marketing Association, c2002

• v. 13

Other Title

Enhancing knowledge development in marketing

Note

Includes bibliographical references and index

• NCID: BA60869457
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xxiii, 447 p.
• Size: 28 cm