Services marketing : integrating customer focus across the firm

著者

• Zeithaml, Valarie A.
• Bitner, Mary Jo

書誌事項

Services marketing : integrating customer focus across the firm

Valarie A. Zeithaml, Mary Jo Bitner

McGraw-Hill/Irwin, c2003

3rd ed

• : international ed.

注記

Includes bibliographical references and index

International ed.: "When ordering this title, use ISBN 007-124031-4"-on t.p. verso

詳細情報

• NII書誌ID(NCID): BA6095424X
• ISBN:
  • 0072471425
  • 0071199144
• LCCN: 2002025544
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xx, 668 p.
• 大きさ: 27 cm
• 分類:
  • LCC : HD9980.5
  • DC21 : 658.8
• 件名:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services
  • LCSH : Marketing